Resume

     Media Buying, Data Analytics and Reporting

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• Managed Ad campaigns on Meta and Google Ads for BC Liquor Store, Polygon Homes, The Saint George and LINA

• Increased conversions and lowered CPA and CPC by pivoting and optimizing the ads sets with analyzed data through Google Analytics, Google Ads, Meta Business Suite and Meta Pixel

• Advised clients on recommendations based on ad campaign data analysis with weekly and monthly reports

     Content Strategy, Content Creation, Copywriting and Influencer Marketing 
 

• Organically boosted the monthly engagement rate of BakerWest Instagram by 250%, from 2.58% to 9.05%, from January to May 2022 by executing a new storytelling marketing strategy with the CEO, President and Sales Director.​

• Created static posts, carousels, short-form videos and stories for digital and social media channels for Catalyst Agents and clients' accounts on Instagram, Meta, TikTok, Linkedin and Twitter based on the monthly content calendar to achieve client’s business goals, engagement and account growth goals. 

• Filmed and edited raw video content into a series of short videos to tell stories and share insights, such as interviewing local businesses, management teams, professional artists and more. 

• Wrote long-form educative blog posts on the newest social media techniques and marketing trends biweekly. 

• Translated WeChat advertorials from Chinese to English conveying the correct tone and meaning. 

• Managed and coordinated influencer campaigns by sourcing the right influencers on social media, writing influencer briefs and coordinating with them online and at the event.