Western Lake Chinese Seafood Restaurant
CONTENT STRATEGY
Behind the scene content
Audiences love witnessing the progress and behind
the scene content.
Click to watch!!!
CONTENT STRATEGY
Captivating content
Captivating food photos convert audiences to order,
dine in or plan a visit with their family and friends.
CONTENT STRATEGY
INTERACTIVE CONTENT
Stories with behind the scene and details of
promotion drive audiences to order.
INFLUENCER STRATEGY
King Crab Tasting event
Western Lake Team and I organized a King Crab Tasting event and invited 24 foodie influencers and press from Vancouver Is Awesome. We generated over 150+ Instagram stories of the behind-the-scenes and 15 carousel posts featuring Western Lake King Crab Feast and more. All these drove visits and awareness for our signature King Crab Feast and boosted sales for reservations of King Crab Dinner sets and takeaway orders.
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Social Campaign STRATEGY
Food Spread Challenge (1,2,3)
During the pandemic, indoor dining was banned in BC. #foodspreadchallenge propelled audiences​
to have an online beautiful food spread competition with food ordered from Western Lake.
The $100 gift voucher, ten $20 lucky draws for
participants and free Siu Mai incentivized immense competition of more than 100 entries.
